Qualifying

Only R 499.00 (incl VAT)

8.0 CPD Points

Introduction

We have five Qualifying courses available in this series that focus on the “big five” qualifiers, categorizing/organizing leads, buying influencers, sales funnel stages for advancing, developing buying interest. Each course averages 15 minutes to complete with a post assessment included for each course. The Application Activity forms will allow the participant to apply the learnings in their own scenario and environment.

Course Highlights

  • General
  • Buying Influences and Complex Sales
  • Categorizing and Organizing Leads
  • Developing Buying Interest
  • Sales Funnel for Advancing Sales
  • The Big Five Qualifiers

Who Should Enrol

Managers, Team Leaders and Young Professionals

Course Design

Online Course

Course Content

We have five Qualifying courses available in this series that focus on the “big five” qualifiers, categorizing/organizing leads, buying influencers, sales funnel stages for advancing, developing buying interest. Each course averages 15 minutes to complete with a post assessment included for each course. The Application Activity forms will allow the participant to apply the learnings in their own scenario and environment.

Course Highlights

Qualifying is the process of determining interest, authority, urgency, budget, and competitive situation. Qualification information is critical to learn early in the sales cycle and easy to get by asking the right questions. We will help you to organize and work leads by degrees of buying readiness using a color-code system.  Understand various strategies to advance the sale and increase buyer interest.

Learning Outcomes

On completion of this course/article candidates will be able to:

  • To get more qualified leads, prospects and customers.
  • Identify the three goals of qualification.
  • Strategically organize leads into different classifications to convert them into a sale.
  • Describe four types of buying influencers.
  • Identify the primary buying focus for each role.
  • Forecast sales results.

Assessment

Online assessment on completion

Accreditation

The Marketing Association of South Africa (MASA)
8 CPD Points at MPSA level
Category: Marketing 
CPD Approval Number: MA CL 19024