Inspiring Excellence in Marketing

An online CPD management and training platform for designated marketing professionals registered with the Marketing Association of South Africa (MASA).

Our goal is to provide professional marketers with the correct resources and easily accessible content that ensure that they remain up to date with their CPD demands. The platform provides a variety of MASA-approved professional development activities supported by the very best that technology and online compliance has to offer. It is every marketing professionals responsibility to improve their applied knowledge and skills on a regular basis.

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CPD Compliance

Continuing Professional Development (CPD) is a requirement for the maintenance of professional marketing designations. Its underlying objectives include trust (in competence), ethical action, pride in the profession, international leading practice, protection of the public interest and operation in terms of a code of conduct.

  • CPD can be described as activities that develop and maintain the applied knowledge and skills needed by members within their professional environments.
  • CPD promotes best practice and demonstrates a commitment towards ensuring competency with the marketing industry.
  • CPD promotes the culture of continuous learning and professional growth amongst marketing designations.

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